Lifestyle

"We consume countless platforms of content every day.”

In today’s digital landscape, the way we consume content has undergone a profound transformation. From traditional search engines to immersive platforms like YouTube and TikTok, video content reigns supreme, offering engaging experiences enriched with visuals, audio, and interactivity. This shift, accelerated by the COVID-19 pandemic, has propelled us into an era of non-face-to-face interactions, where accessibility to diverse content has expanded exponentially. Join us as we explore the evolution of content consumption habits and the pivotal role of technology in shaping our digital experiences.

In the past, people relied on search engines to find necessary information. However, in today’s digital landscape, it’s more convenient to search for information on platforms like YouTube or TikTok. Video content has emerged as a dominant force, offering a more immersive and engaging experience by incorporating visuals, audio, and sometimes interactivity. Additionally, video descriptions often accompany the content, allowing viewers to access information in multiple formats simultaneously.

 

5 types of content consumption​

Content consumption types, often associated with the diffusion of innovation theory, categorize individuals based on their readiness to adopt new content consumption habits or technologies. These types include: 
 

  1. Innovators: These are the first individuals to adopt new content consumption methods or technologies. They are typically adventurous, risk-takers, and eager to try out new ideas

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  2. Early Adopters: Early adopters are the next group to embrace new content consumption trends. They are opinion leaders within their social circles and are willing to take calculated risks to try out innovative content.

  3. Early Majority: The early majority represents a larger segment of the population compared to innovators and early adopters. They are more cautious and tend to adopt new content consumption habits or technologies after they have been proven to be effective and reliable by the early adopters.

  4. Late Majority: The late majority follows the early majority in adopting new content consumption practices. They are skeptical of change and typically adopt new trends only when they become mainstream or necessary for practical reasons.

  5. Laggards: Laggards are the last group to adopt new content consumption methods or technologies. They are resistant to change and often prefer traditional ways of consuming content, only adopting new practices when absolutely necessary.

Personally, when it comes to consuming content like dramas or movies, I tend to align with the late majority. I primarily watch content that has received high ratings, recommendations from friends, or has been trending on social media. If I find something uninteresting after giving it a try, I simply stop watching it.

 



COVID-19 = The era of non-face-to-face "untact"

With the onset of the COVID-19 pandemic, we have swiftly entered an era of non-face-to-face interactions, accelerating the age of artificial intelligence and digitalization. Moreover, the increased time spent alone during the pandemic has led to a surge in online content consumption and a greater focus on self. Consequently, individuals have dedicated more time to contemplating their interests and preferences. Additionally, through non-face-to-face means, we now have access to a wider array of content in fields we’re interested in compared to before.

 

“Take fashion, for example. Nowadays, you can attend online and non-face-to-face fashion shows, often for free, through platforms like Instagram or YouTube Live. It feels as if you’ve been personally invited to the event, experiencing it in real-time as if you were there. This accessibility, previously limited by financial constraints, now provides a sense of personal invitation, making experiences more accessible to everyone.


In the realm of education, the story is similar. If you were unable to attend in-person lectures due to capacity limits, platforms like Zoom offer real-time alternatives. Many lectures and knowledge-sharing sessions are now accessible online, often at a relatively affordable cost, leading to significant savings in expenses.


Today, the ability to create content or leverage AI technology has become essential. In every field—be it the workplace, education, or leisure activities—the keywords “online” and “non-face-to-face” have shifted from choices to necessities. Moreover, user-friendly editing apps have proliferated, making it easier to express ideas. In the past, a lack of editing skills may have hindered expression, but now, with various technologies, bringing ideas to life is simple.


With tools like ChatGPT, generating desired scripts takes mere seconds. Once you have a script, platforms like PICTORY AI can automatically create videos based on it, utilizing a database of resources.


Additionally, through user-generated content such as Instagram Reels’ duets and YouTube remixes, bi-directional communication thrives. It involves taking someone else’s content or idea and adding a personal twist, creating new content.


As more artificial intelligence technologies and new forms of media content emerge, it’s crucial to remain open-minded and embrace these advancements. By combining these technologies with our ideas, an infinite array of content can be created. In the future, individuals will express their ideas, preferences, and lifestyles through various platforms and forms of expression, ultimately becoming their own brands.

 
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