Delve into the burgeoning world of virtual reality creators reshaping the fashion industry. In this article, we explore the evolving landscape of the creator economy within the metaverse, focusing on platforms like ZEPETO. From crafting virtual garments to designing immersive spaces, creators are redefining traditional fashion norms. Discover the methods for income generation, the rise of influential figures like Lenge, and the limitless potential of virtual reality for fashion and beyond. Join us as we unravel the future of fashion in the metaverse, where creativity knows no bounds.
Virtual reality creators are trending.
These days, among young people, the era has come where creators and influencers have more influence than traditional celebrities. They used to upload content on platforms like Instagram, TikTok, and YouTube, playing the role of creators. Now, not only that, but with the advancement of technology, creator activities in the metaverse are increasingly being recognized.
The creator economy refers to the industry where creators produce content and generate revenue from it. The creator economy has now expanded its scope beyond platforms like Instagram and YouTube to include the metaverse and virtual worlds. Furthermore, it seems that activities in the metaverse are becoming increasingly important and essential.
Generating income on ZEPETO
Today, I’d like to introduce methods for generating income on ZEPETO. The first method is item creation. It’s a relatively easy and accessible way to make money within ZEPETO. This involves creating and selling items such as clothing, hair, and accessories. There are two main ways to create items: using the 2D platform provided by ZEPETO and creating them in 3D. Sales revenue requires a minimum of 5000 gems to be collected before it can be withdrawn as cash, which demonstrates the advantages of virtual reality. In the real world, creating clothes entails significant costs from design to production, posing challenges for beginners. However, within ZEPETO, individuals can easily create and sell clothes with just their ideas and simple manipulation.
The second method is to create maps and earn money. In simple terms, this involves creating a space and engaging in various activities within it. For example, universities have created orientations, and luxury brands like Gucci have established stores and spaces within ZEPETO. Furthermore, entertainment companies are also creating world maps within the metaverse to generate revenue. As more companies require dedicated spaces, there will be an increasing demand for creators to produce them.
Lastly, there’s avatar live broadcasting. Just like real live broadcasts, you can conduct live broadcasts within ZEPETO and receive gem donations. Additionally, viewers can send gifts, fostering various interactions. Through advertising and sponsorships, among other means, it’s possible to generate income.
Being a creator in ZEPETO
Lenge, a creator so famous on ZEPETO that they’re almost a household name, is generating staggering profits through the platform. They’ve even founded a ZEPETO creator agency, showing even more potential. Lenge operates a service called ‘Lenged,’ supporting ZEPETO creators and providing services to make it easier for them to engage in creator activities. They’ve recruited not only domestic creators but also global ones, creating infinite content through various collaborations.
ZEPETO allows every user to become a developer or creator. Within ZEPETO’s studio, users can design items and submit them for review, enabling them to sell their creations once approved. The revenue generated through this process is similar to platforms like Roblox and is conducted through digital currency, with the potential for later conversion to real-world currency. Currently, ZEPETO boasts approximately 60,000 creators, with over 80% of the items traded being created directly by users.
In the future, I believe that there will be an increasing number of services and companies in the metaverse, and more activities will take place in virtual reality. Moreover, just like in the real world, everything will be possible in the economic, cultural, and all other aspects of virtual reality. There will be no limitations based on gender, age, nationality, etc., and success will be determined solely by ideas. With just an idea, one will be able to achieve their dreams in this structure. We can expect to see a wider range of fields emerging, including drama production, idol activities, gaming, fashion, and more. In the metaverse, we will also witness the emergence of multi-personas, allowing individuals to create various characters according to their preferences. Furthermore, the metaverse will become a platform for promotion and branding, where many companies and brands will offer experiences in virtual reality and connect them to actual services to provide even more immersive experiences. Providing services in the metaverse will become not just a choice but a necessity. I believe that the scope of the creator economy will expand unpredictably and extensively.